FREE SEO Tools for Small Business

As all entrepreneurs know, getting a small business off the ground is not an easy task, especially when you have limited resources. Having a website that ranks high on Google search results can make a world of a difference and set them up on the path to success. That’s why search engine optimization (SEO) has become such an indispensable part of an effective marketing strategy for small businesses. 

But challenges arise when small business owners are reluctant to implement SEO techniques because they assume it’s a time-consuming process that requires large investments and they don’t have the necessary resources to get started. What many of them don’t realize is that SEO practices are not that hard to learn and implement, even though they might seem daunting in the beginning. Of course, there’s a learning curve to take into consideration, but in time SEO tactics will reveal all their secrets.  

Small businesses don’t have to spend a fortune on hiring experts to manage their SEO campaigns or purchase expensive SEO tools. They can achieve visible results and improve their website rankings by using fairly simple tools without spending a dime. That’s right, creating an effective SEO strategy is not only affordable but completely free if you choose the right SEO tool. So, let’s take a look at the best free SEO resources and start working on optimizing your site today. 

Google Analytics

Google Analytics is the tool that has the answers to all your questions, even to those that you didn’t know you should ask. It has all the necessary features to give you a birds-eye view of your website’s performance. You can find out who visits your site, what pages attract more visitors, how users find you, and much more. Beyond the essential information regarding your traffic, Google Analytics also allows you to measure your ROI and run tests to assess your site’s usability. All the functions it encompasses will help you understand what’s working and fix what’s not. 

Google Search Console 

Originally Google Search Console was called Google Webmaster Tools and it was used mostly by webmasters to check indexing status and address errors on web pages. It was rebranded as Google Search Console to make it more inclusive and point out that it can be used by small business owners, SEO experts, marketers, developers, and others as well to troubleshoot a site’s presence in Google search results. You can use it to fix indexing problems, see the sites that link to yours, check traffic data, receive alerts from Google when there’s an issue with your website, etc. 

Google My Business

Google My Business is a tool that allows entrepreneurs to claim ownership of their Business Profile and manage the information that appears on Google, in both search results and maps. Sharing relevant information makes it easier for businesses to drive traffic to their site and connect with their customers. Having a Google My Business account is great for local businesses as it can improve their rankings in organic search results, help them engage with users, and attract customers who are closest to their physical location. 

Google Keyword Planner

Choosing the right keyword is one of the pillars of an efficient SEO strategy. Google Keyword Planner can help you perform keyword analysis and select the right terms to include in your website content. It works by finding keywords related to your specific industry and identifying the most relevant terms for the products and services your business provides. Apart from that, you also get a detailed analysis of each keyword with statistics regarding search frequency or competitiveness to help you narrow down your keyword list and decide what terms will work best for your business. 

GT Metrix 

Website speed is an aspect that can’t be overlooked when creating an SEO strategy. You can analyse your site’s speed easily by using GT Metrix. This free tool shows you how your site performs speed wise, what makes it run slower than expected and helps you find solutions to fix the problems you encountered and optimize speed performance. You can test your pages in different countries, browsers or connection speeds to make sure all users will have a positive experience on your website, no matter the circumstances. What’s more, you can also schedule reports on a regular basis, so you can keep track on how your pages perform over time. 

Google Review Link Generator

Although they receive less attention than other SEO practices, reviews are important search ranking factors since Google sees them as powerful endorsements, making your site seem more trustworthy and achieve higher visibility. The obvious thing to do here is get more Google reviews to help you rank better in search results and that’s exactly what Google Review Generator is for. All you have to do is follow a few simple steps to generate a Google review link and then share it with your customers through various channels and ask them to leave you a review on Google. 

Rank Math

Rank Math is a SEO plugin for WordPress which allows businesses to implement the right SEO tools to their website and discover the best optimization practices that fit their needs. You can run 30 SEO tests automatically to make sure your website is configured properly, get SEO suggestions and it comes with 15 built-in modules you can enable and customize based on your requirements to make your site as SEO friendly as possible. And the best part is, it’s completely free. 

Yoast Plugin for WordPress

Yoast is the best SEO tool when it comes to optimizing content for WordPress based websites. It’s a well-known fact that content creation is absolutely essential for SEO purposes. If you want to provide quality content that is unique and checks all other SEO boxes, Yoast is the tool for you. This plugin can help you run on page SEO checks and will verify content readability, identify duplicate content and fix technical page issues at the same time. It’s extremely easy to use, making it ideal for beginners.